Already Live
While your campaign is running, use the numbers and backer questions to decide what to improve and how much more you can afford to spend.
By Arthur Manukyan, CRO at TCF
Find where people stop
Look at traffic sources, pledges and average pledge value together. A quiet day may come from less traffic or fewer visitors deciding to pledge. Check that your tracking works before changing the campaign based on a single number.
Check the economics before increasing spend
Compare advertising costs with the money left after fees and delivery costs. If visitors keep asking the same question, answer it on the page and measure what happens. More traffic alone will not resolve an unclear offer.
Keep backers informed
Answer recurring questions publicly and share specific progress. If an estimate or plan changes, explain what changed, why and what happens next. Avoid giving a new delivery date until you have a basis for it.
Prepare for collection and fulfilment
Update supplier quotes and your cash-flow plan before funding ends. Allow for failed payments and the time between campaign completion and payout. Confirm who will handle addresses, support, production updates and shipping.
These are questions I use to review a launch plan. For platform guidance, read Kickstarter’s Creator Handbook. Check the current requirements before submitting your project.
Working through the budget? Use the US Kickstarter fees calculator to estimate the amount left after platform fees, processing and failed payments.